Allyson Spencer
Digital Marketing Specialist
About Me
I'm Allyson, a Digital Marketing Specialist with 6+ years of inbound marketing experience based in Columbus, Ohio.
I'm an experienced and results-oriented Marketer adept at driving impactful strategies and achieving measurable outcomes. Skilled in crafting tailored campaigns, optimizing advertising, and enhancing online presence through SEO tactics. Proven ability to manage diverse client portfolios and deliver exceptional results. Strong communicator and leader, fostering collaboration and ensuring client satisfaction.
Skills
Education
Bachelor of International Studies
Minor in Spanish
Graduated: 2019
Experience
Feb 2018 - Jun 2019
Studio 8E8
Social Media Strategist
- Oversaw the needs of a diverse portfolio comprised of 13 clients
- Developed and curated engaging social media content across Facebook and Instagram platforms
- Administered and published blog posts on client websites to enhance online presence and engagement
- Monitored and analyzed various business analytics for clients, providing valuable insights to drive strategic decisions
Jun 2019 - Nov 2021
RevLocal
Digital Marketing Specialist
- Managed a diverse portfolio of over 70 clients, ensuring seamless coordination of their individual accounts and timely project progression
- Developed comprehensive project timelines for clients, overseeing accounts from initial stages through successful project launches
- Cultivated trust among cross-functional team members and clients, fostering alignment and achieving project milestone objectives
- Produced and reviewed monthly data reports for each client, providing valuable insights into campaign performance
- Monitored and optimized paid advertising campaigns, social media channels, and website traffic to enhance overall client success
- Demonstrated strong communication skills by effectively engaging with both team members and clients, facilitating productive discussions and resolving issues as needed
Nov 2021 - Jul 2022
Forefront Web
Digital Marketing Specialist
- Oversaw client accounts, from project inception through to the execution of tailored marketing strategies
- Developed customized marketing campaigns to meet the unique objectives of each client
- Planned, executed, and optimized Google Ads, Facebook/Instagram Ads campaigns to maximize client ROI
- Implemented and managed email marketing campaigns utilizing platforms such as Mailchimp, Klaviyo, and Omnisend
- Managed and curated content for social media platforms, driving engagement and brand visibility
- Enhanced client website visibility and traffic through effective SEO strategies
- Generated compelling digital content for client websites and blogs to drive audience engagement
- Prepared and delivered comprehensive monthly reports to clients, outlining campaign performance and key insights
Aug 2022 - Present
Transperfect
Digital Marketing Specialist
- Formulated and implemented tailored inbound marketing campaigns to align with divisional objectives
- Orchestrated and optimized advertising campaigns across Google, Facebook, and LinkedIn platforms
- Established and oversaw email marketing initiatives using Act On platform
- Directed social media management activities, including content creation and engagement strategies
My Work
Pharmaceutical Power Play
Teaming up for a B2B campaign, we set our sights on securing the attention and favor of a global pharmaceutical giant. Here's how we orchestrated success:
- Persona Precision: Conducted meticulous market research to understand the personas of key decision-makers within the targeted company, from CEOs to Product Managers
- Keyword Research: Delved into keyword research to identify the most impactful keywords to use in our campaign, enriching both ads and overall messaging
- Strategic Ad Deployment: Crafted a compelling ad strategy with brand-aligned creatives, spanning ABM campaigns, Google, and LinkedIn, ensuring maximum visibility and resonance
- Landing Page Creation: Aligned our ad strategy seamlessly with landing pages, offering relevant, concise content tailored to our prospect's needs. Including form completions and gated content to drive prospects deeper into the marketing funnel
- Nurturing Success: Initiated an email nurture campaign to cultivate leads, guiding them toward readiness for sales engagement
This strategic effort resulted in one of our company's most significant sales triumphs to date.
My Process
- Research Depth: Conduct thorough industry research, including persona development, keyword analysis, and competitor insights
- Systematic Execution: Establish an organized framework for efficient and strategic execution
- Collaboration: Work with team members to ensure a full-funnel effort that results in a seamless customer journey. From ads, blogs, and social media to landing pages, email, and other content, the importance of teamwork is essential in a successful campaign
Inbound Results
- Inbound: Built a ground-up inbound strategy for impactful results
- Segmentation Precision: Slashed bounce rate from 3.6% to 1.4% through meticulous list segmentation
- Branded Communication: Crafted tailored email templates for newsletters, events, and more, aligning with brand identity
- CTA Optimization: Boosted CTR by 24% with clearer Calls-to-Action
- Lead Tracking Expertise: Implemented a scoring system for detailed lead monitoring across the funnel
- Nurture Campaigns: Tailored nurture sequences based on customer journeys for maximum engagement
Projects
Brands
